My approach to this prompt is framed around the acceptance of the social distancing phenomena and accepting CDC guidelines because it is popular. In the documentary Merchants of Cool, we are shown marketing tactics taken by a PR team in order to achieve "coolness” amongst young people. When COVID-19 cases were on the rise in the united states, there was a group sense of urgency amongst Americans to stay safe and follow CDC guidelines. Marketing teams however took this opportunity to make following CDC guidelines “cool”. I found a news segment that comments on the effectiveness of marketing teams, for big corporations, in promoting things like social distancing and washing hands. Now, with something so serious as COVID-19, it is hard to gauge an amount of coolness over acceptableness. In the news segment, we see many large corporations like McDonald's embracing the rhetoric of social distancing and producing ads to show symbolic references to their support of social distancing. We also are shown children's shows and programs that produce remixes for regular kid's songs that promote handwashing. This pivot for large corporations continues to showcase the ever-popular idea of acceptance by touching on our human sense of togetherness.